![]() ![]() are all signs of Apple taking an aggressive stance on "switch to Apple hardware and get all these goodies at no extra charge." While there will always be a market for "industrial-strength" apps of all descriptions, this kind of baked-in collaboration will be more than enough for many organizations.īut let's get real - there will always be a limited market for business collaboration tools of this sort. The new collaboration features announced today - not just this one, but the share sheet enhancements, extension of SharePlay, etc. For the many companies that are Apple-mobile-Windows-desktop and already have a suite of company-exclusive iOS/iPadOS apps, the ability to easily port those apps to Mac is the biggest game changer - why develop/support apps on two or three distinct software platforms (iOS, web, Windows) when you can support just one? Leaving aside the performance benefits of M1/M2, I've felt the biggest corporate benefit to having Apple Silicon Macs is the unified software architecture across all platforms. Free apps like this, iMessage, and FaceTime are used as hooks for hardware sales. They do that when they have a service they'd like to sell to a wider audience, such as Apple Music and Apple TV+. I wouldn't expect Apple to make a web version of this. It's a much smaller reason than others, but sometimes the tipping point turns out to be a small thing. This has the potential for being another, "Just one more reason." for accelerating the movement to Macs from WinTel. Click to expand.You mean you don't work in an all-Apple office? ![]()
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